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Florastream launches B2B flower market at Agriflor 2000 in Quito, Ecuador
For immediate release, May 29,2000
LatinSecure Corp., a leader in e-business solutions in the Americas and MetaMorf S.A., Ecuador's leading web design and Internet content provider announced today the launch of
florastream.com, an open online B2B marketplace for the international fresh cut flower industry.
Most flower traders rely on an inefficient system of faxing inventory levels to their customers, processing and confirming orders via the telephone or fax machine. Florastream's streamlined
e-marketplace replaces existing forms of communication and functions using the same conventions that traders use today. Florastream.com will provide clients with accurate, up to date market information, industry
contacts, news and market information, personal account management services, order tracking, and real time flower availability.
"The fast moving fresh flower industry is ideally suited for virtual marketplaces", says Jason Halberstadt, CEO of LatinSecure Corp."The industry is highly fragmented with
thousands of buyers and sellers in most every country in the world. The sale of highly perishable fresh flowers must be negotiated, product prepared and shipped with logistical precision on a daily basis so the
flowers arrive to their destination country fresh for consumers. Basically, flowers have always been bought and sold on "Internet time". We are predicting an unusually high market penetration do these ideal industry
conditions".
Florastream.com will provide some of the world's leading exporters, including growers in Ecuador and Colombia, with an Internet trading platform aimed at providing clients with the ability
to streamline their products, expand into new markets and reduce costs. Ecuador and Colombia export some of the highest quality flowers in the world and the Internet is quickly becoming the preferred industry
medium.
North American and European flower brokers and consumers will have real time access to availability levels of the worlds finest flowers at farm prices with powerful, easy to use product
search and transactional tools. The buying process streamlining tools in florastream.com will cut hours off of the workday compared to traditional international phone and fax methods.
"All web based companies are essentially international corporations," says Halberstadt, "but very few have actually found ways to effectively deal with the legal, logistical and cultural
barriers that hinder the development of a truly successful international e-marketplace. Our international multilingual staff is well equipped to confront the problems that have to this point plagued fluid global
e-business."
MetaMorf S.A.'s Chief Programmer Hasan Bramwell, with nearly 30 years computer engineering experience in South America, North America and Europe, is confident that both flower buyers and
sellers will greatly benefit from the powerful online software tools offered by Florastream.com.
"Florastream.com has a number of advantages over other online trading platforms," says Bramwell, "because of our incredibly low overhead and close proximity to plantations in Quito, Ecuador
we are able to offer clients enhanced services at a fraction of standard industry costs. We can provide on-site technical assistance to growers and more accurate product information to buyers. When people realize
that Florastream.com is easier to use, costs less, and can help streamline business transactions for both the buyer as well as the seller, I think they will readily integrate our system into their daily-business
transactions."
Florastream.com unveiled its ecommerce trading platform to participants at the Agriflor Ecuador 2000 Expo in Quito on May 24th 2000 where thousands of the worlds largest flower
growers, general suppliers, retailers and wholesalers will display their goods and services. The florastream.com e-market went online May 29, 2000 where participants will enjoy a free trial period of use of the
system.
LatinSecure Corp is a US corporation dedicated to braking down the barriers to fluid e-commerce in the Americas. Using it's proprietary metaB2B server technology, LatinSecure is enabling
Latin American companies formerly left out of the B2B economy to effectively and economically become international players.
MetaMorf Net Media of Quito, Ecuador a leading web design and Internet content provider in Latin America. Hundreds of companies have benefited from MetaMorf's complete consulting
services.
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